Custom Private Label Packaging for Nutraceuticals

Private label packaging is a growing trend in the nutraceutical industry that allows businesses to offer supplements and other health products under their own brand name. Private label packaging involves partnering with a packaging supplier to create custom packaging and labels for products, giving businesses greater control over their brand and product quality. By offering unique and recognizable packaging, businesses can differentiate themselves in a crowded market and build customer loyalty. In this blog, we will explore the types of products that can be packaged using private label packaging, the materials used for containers and labels, and the advantages of this approach for businesses.

Types of Packaged Products 

  1. Gummies: Chewable supplements that are easy to consume and come in various flavors.

- Examples: Vitamin C gummies, probiotic gummies, collagen gummies.

  1. Capsules: Encapsulated supplements that can be filled with powder or liquid.

- Examples: Fish oil capsules, turmeric capsules, multivitamin capsules

  1. Tablets: Compressed supplements that can be swallowed with water.

- Examples: Calcium tablets, iron tablets, melatonin tablets.

  1. Powder: Supplements in powder form that can be mixed with water or other beverages.

- Examples: Protein powder, greens powder, pre-workout powder.

  1. Soft Gel: Encapsulated supplements that contain liquid or oil.

- Examples: Omega-3 soft gels, CBD soft gels, vitamin E soft gels.


Advantages of Private Label Packaging

  1. Increased Brand Recognition

- Private label packaging allows businesses to create unique and recognizable packaging that can help increase brand awareness and customer loyalty.

  1. Greater Control Over Product Quality

- By working with a packaging supplier, businesses can ensure that their products are packaged in a way that meets their specific needs and maintains the quality of their supplements.

  1. Customizable and Unique Products

- Private label packaging allows businesses to offer products that are unique to their brand and cannot be found elsewhere, giving them a competitive advantage in the market.

  1. Flexible Order Quantities

- Private label packaging suppliers can offer flexible order quantities, allowing businesses to scale their operations and respond quickly to changes in demand.

Materials Used for Containers

  1. Food-grade Plastic: Lightweight, durable, and affordable.

- Types: PP (polypropylene), PET (polyethylene terephthalate), HDPE (high-density polyethylene).

  1. Glass: Protects from light and has a longer shelf life.

- Examples: Glass jars for powders and soft gels.

  1. Pouches: Flexible and convenient for on-the-go use.

- Examples: Stand-up pouches, flat pouches, resealable pouches.


The size of the containers used depends on multiple factors like the type of product, its count, its shape, etc. For a capsule, it is usually 100 cc to 1000 cc, while for a powder it can range from 1000 cc to 5000 cc. This is because the powders are generally bulky.

Materials Used for Labels

  1. BOPP (biaxially oriented polypropylene): Durable and offers excellent clarity.

- Examples: Labels for capsules and tablets.

  1. Shrink Sleeves: High level of branding and can wrap around the entire container.

- Examples: Labels for protein powder and pre-workout powder.

Other Components Used in Private Label Packaging

  1. Cotton: It is often used to fill empty space in containers to prevent supplements from shifting during shipping and handling.
  2. Desiccants: These are small packets that absorb moisture and can be included in packaging to extend the shelf life of supplements.
  3. Scoops: These are included in packaging for supplements in powder form to help customers measure the appropriate amount for consumption.

Other components may also include tamper-evident seals to ensure product safety and freshness, as well as product inserts or pamphlets with information about the supplement and its benefits.


By understanding the types of products that can be packaged, along with the materials used for containers and labels, businesses can ensure that their products are packaged in a way that meets their brand and consumer needs, and helps them stand out in a competitive market. Summit Rx is a private label contract manufacturing and packaging company that has a small minimum order quantity of 1000 units with a low turnaround time of 1-2 weeks. Our partner company, Vials Depot makes vials readily available giving you the complete flexibility to customize your packaging at a more granular level like the color of the cap. Contact us to learn how we can help you efficiently package your products or request a quote today